Creating Value for Customers and Their AI Agents
This course introduces the fundamental concepts, theories, and practices of modern marketing. Students will explore how organizations create, communicate, and deliver value to target customers while achieving business objectives. Each week also examines how artificial intelligence changes that work: as a tool marketers use to research, design, price, and promote, and as a new actor in the market, the AI agent that searches, compares, and buys on the customer's behalf.
Davood Wadi, PhD