Courses

BUSI 654

Applications of AI in Business

Hands-on course covering LLMs, prompt engineering, deep learning for NLP and computer vision, and how to evaluate AI tools for real business problems.

Course

Consumer Behavior

Human and AI-Mediated Consumer Choice

Why people buy, use, and discard products, and the role of AI agents in consumer choice. Perception, learning and memory, motivation, attitudes, decision-making, heuristics, and delegation to AI agents.

CMPT 641

Digital Transformation

Covers how organizations adopt new technologies, manage the transition, and measure outcomes. Platform business models, data-driven decisions, and adoption frameworks.

Course

Introduction to Marketing

Creating Value for Customers and Their AI Agents

The fundamental concepts, theories, and practices of modern marketing, from the marketing process and STP to the four Ps, and how artificial intelligence and the AI agents that shop on consumers' behalf are changing each of them.

Course

Marketing Research & Analytics

Evidence for Decisions in Human and AI-Mediated Markets

Examines the design and conduct of marketing research in support of managerial decision-making. Topics include research design, measurement, sampling, experimentation, and multivariate and predictive analysis, with artificial intelligence treated both as an instrument of research and as an object of research, including the evaluation of AI models and the AI agents that shop on consumers' behalf.

Course

Responsible AI & Algorithmic Governance

Ethics, Auditing, and Regulation in Human and Agent-Mediated Markets

Examines how organizations audit, govern, and deploy artificial intelligence responsibly in market settings. Topics include algorithmic fairness, cultural bias, behavioral auditing, explainability, data privacy, dark patterns, fiduciary duty in AI agents, and global regulation.